About Nicole

Before I was translating technical innovations into consumer stories, I was racing bikes at the national level. As a 4 time member of the US Mountain Bike Team and National Junior Champion, I learned what drives athletes, how communities form around shared passion and what makes someone choose one brand over another. That foundation shaped everything that came after.

Building Expertise Intentionally

Over almost 17 years at adidas, I intentionally built diverse expertise by taking on progressively complex strategic roles. From digital commerce to global partnerships to leading innovation strategy. Each move was deliberate. I wanted to understand how successful product marketing works across the entire ecosystem, from eCommerce to brand strategy to product positioning. This path enabled me to develop stronger leadership and collaboration skills while delivering better output through understanding and complex problem solving.

How I Work

I see the full ecosystem (consumer, product, innovation and business) and work horizontally across organizations to connect the dots. I'm the person who translates what biomechanical engineers are building into language that makes consumers say "I need that." I brief creative teams, align cross-functional stakeholders and ensure the story we're telling is right for the consumer, right for the business and right for the brand.

I've led teams of up to 15, managed budgets to $15M and brought 5+ product innovations to market annually. But what I'm most proud of is building frameworks others could use, mentoring team members to grow and creating space for more inclusive perspectives in product development (like my work on the LA28 Olympic task force and pioneering research with para-athletes).

What's Next

I'm looking for VP or Senior Director roles in brand marketing, product marketing, consumer engagement or innovation strategy at performance, outdoor, lifestyle and consumer technology brands. I want to work with teams who are building products that matter, telling stories that resonate and pushing the boundaries of what's possible.